Myriad Pictures announced today that Jessica Alba is in final negotiations to star in Weightless, an original screenplay from Academy Award-nominated writer and first-time director Milo Addica (Monster’s Ball, Birth, The King). Alba will play the female lead of American astronaut, Maysie Overall. Myriad Pictures will begin pre-selling the film at the Berlin Film Festival this week.

Weightless is set in the near-future and is the story of Maysie Overall, a female astronaut who has dreamt of exploring outer space her whole life. Just as she is about to fulfill her life-long dream, she is unwittingly the cause of a tragic, fatal motorcycle accident. Rather than risk losing the opportunity to join the space shuttle’s next mission, Maysie chooses to ignore her conscience and flees the scene of the accident. Following the space shuttle’s successful flight, an unexpected mechanical failure causes the shuttle to crash on re-entry to earth. Maysie miraculously survives the crash. Once on the road to recovery, Maysie’s survival against the odds begins to needle her conscience and leads her to re-visit the scene of the fatal motorbike accident. Riddled with guilt, she cautiously reaches out to the victim’s family and meets the motorcycle rider’s brother, who is also a local police officer. Maysie then forms a unique bond with the victim’s brother that quickly evolves into a steamy affair. Maysie begins to find it impossible to suppress her deep-seeded feelings of guilt and keep the truth hidden that will ultimately set them both free.

Myriad’s Kirk D’Amico will produce with Steve Norris, alongside the UK’s Apollo Productions and its partners, Pinewood Studios and VFX powerhouse Double Negative.

Alba voices a character in next week’s Escape From Planet Earth and can be seen later this year in both Machete Kills and Sin City: A Dame to Kill For.

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[022] July 20th – Lucky Magazine & ThisNext Celebrate Partnership
[013] July 25th – The Tonight Show With Jay Leno
[070] July 31st – Spy Kids All The Time In The World 4D Los Angeles Premiere
[047] October 15th – The Clinton Foundation’s A Decade Of Difference Gala
[059] October 24th – Lincoln Center Presents An Evening With Ralph Lauren
[024] November 8th – Versace For H&M Fashion Event
[007] November 16th – Swarovski Elements Private Holiday Dinner
[224] November 22nd – Swarovski Elements & Rodeo Drive Lighting Ceremony With Jessica Alba
[239] December 2nd – March Of Dimes’ 6th Annual Celebration Of Babies Luncheon
[033] December 4th – Splendid Store Opening With Crafting Community & Baby2Baby

[114] June 6th – 2011 CFDA Fashion Awards
[269] June 9th – 2011 Covenant House California Gala Honoring James Cameron
[115] September 10th – 2011 NCLR ALMA Awards
[007] October 11th – Giorgio Armani Vanity Fair Party
[137] November 7th – 2011 Glamour Women Of The Year Awards
[043] November 10th – Armani Hotel Milano Opening

Since there are too many too list I will not be putting in a preview but click here to see images from events Jessica has attended up to early July.

Actor Jeff Bridges also signs up to raise awareness about childhood hunger in America at both conventions.

With the Democratic National Convention less than two weeks away, two of Hollywood’s A-list actresses have been tapped for key roles at the post-Labor Day gathering in Charlotte.

Actress Jessica Alba and her husband, producer Cash Warren, will co-host the week’s most important fundraising event, a joint open-your-checkbook party for all the pro-Democratic super PAC’s, including Priorities USA. The event, which is set for the convention’s closing night, is being called “Super-O-Rama” and hopes are high that it will help rescue the Dems’ efforts in the independent expenditure sector, where they’ve badly lagged those of the Republicans.

Desperate Housewives star Eva Longoria, who is one of the co-chairs of the president’s reelection campaign, also will be one of the nine women to address the delegates from the podium. There are no consistent records to cite, but most observers think that’s a record number of female speakers at a national convention. Longoria has been one of President Barack Obama’s most enthusiastic surrogates during this election cycle and has emerged as a leading advocate of his reelection among Latinos.

In a pre-convention campaign video, Longoria told viewers, “Ever since I was a little kid, my parents made sure I knew I could do anything if I worked hard. My sister Lisa, who faced obstacles growing up with special needs, taught me to be courageous and compassionate. This is how I try to live my life day to day and this is what I see in everything President Obama does. Whether he’s fighting for affordable healthcare and access to education, or supporting small businesses in the Hispanic community, over the last three years he’s worked to reform our immigration system, to give everyone a fair shot at the American Dream.”

Cuban-American journalist and Spanish language television host Christina Saralequi also will be among the women addressing the convention, as will a pair of the party’s reigning political celebrities—California Atty. Gen. Kamala Harris and Massachusetts senatorial hopeful Elizabeth Warren. Both are big favorites of the Hollywood Democrats.

The big after-recess party on the convention’s second night will feature hip-hop artist and actor Common, who will perform at a charity benefit for Musicians on Call, a group that makes music available to wounded U.S. service men and women. “I’m not only excited to be able to support our President at this year’s Democratic National Convention,” he said, “but also Musicians On Call, an organization that brings the healing power of music to hospital patients all over America.” Jermaine Dupri will DJ the concert, which is set for Charlotte’s Fillmore venue.

On a bipartisan note, Jeff Bridges—who the many “Big Lebowski” cultists among young voters regard as a source of wisdom second only the Buddha—will be at both the Republican National Convention in Tampa next week and in Charlotte next month “Well, I don’t dig party lines,” he wrote on the web, “so I’m heading to both the Republican National Convention AND the Democratic National Convention to get people talking about an issue in our country that knows no party — childhood hunger. I’ll be at both conventions, meeting with leaders, appearing on behalf of No Kid Hungry, and telling officials of both parties that America’s future depends on their supporting America’s kids today.”

You don’t need a DJ to get that message across.

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Have you heard of PLUSH (the Posh Little Urbanites Show)? Well, I had the best seat in the house at this event right on the red carpet.

The PLUSH Show took place on June 10th 2012, at the Vibiana, in Los Angeles. PLUSH is a baby and toddler products and party planning services show tailored to the all the posh, modern & eco-conscience parents in LA, who are always setting the next big trend. See some of the highlights from the show here….

Title sponsor for the 2012 Plush Show were Jessica Alba, Brian Lee and Christopher Gavigan creators of eco-friendly, organic venture The Honest Company. They launched the Honest Company in January 2012, offering an eco-friendly line of family essentials (diapers and wipes, bath and body care, and household cleaners). Created by parents, The Honest Company is committed to making safer products more convenient, beautiful, and affordable and to providing exceptional family support that promotes health, happiness and community.

I was invited to this exciting event and had the pleasure to exclusively interview Jessica Alba, a Golden Globe-nominated actress, and Brian Lee about The Honest Company, revealing really interesting information. Here is what I discovered at PLUSH…

How did you come up with the idea of the Honest Company?

J.A.: When she was expecting her first daughter she did a lot of research on babies’ products and her mom told her that there were special soaps to wash the babies’ clothes in. She said, “trust me, I am your mother”. Jessica decided to clean her clothes with it as well and started itching on her skin. This is when she realized that all of this needed further investigation. She started doing research and realized how toxic so many products were. Something needed to be done and the idea of Honest was born.

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ROME — Jessica Alba, Dianna Agron (“Glee”) and Jean Reno are among guests expected at the 42nd Giffoni Film Festival, the tyke-skewed event that opens July 14 with the Italo launch of Fox’s “Ice Age: Continental Drift.”

Rather than coming to promote a pic, these stars have been recruited to engage with young film buffs at the 11-day event in Giffoni Valle Piana, near the Amalfi coast, where there will be more than 3,000 jurors aged 3 to 23.

Others guests include Patti Smith, who will perform, plus Italian helmer Daniele Vicari (“Diaz”) and thesp Fabrizio Gifuni (“Romanzo di una strage”), who will hold master classes.

Other U.S. studio and indie titles being showcased include “Madagascar 3: Europe’s Most Wanted,” and coming-of-agers “LOL” and “Struck By Lightening.”

There will also be a Tim Burton marathon, and an homage to Francois Truffaut, 30 years after the Gallic auteur made the trek to the fest.

The annual theme driving discussions at Giffoni this year is the word “Happiness,” which topper Claudio Gubitosi said was especially appropriate in this time of economic crisis.

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The Misc section is back online in the Gallery.

I’ve re-added more images to the Gallery of Jessica’s films, such as Spy Kids 4, Valentine’s Day, Idle Hands & An Invisible Sign.