Actress Jessica Alba has been given something to celebrate while on vacation after her natural lifestyle firm The Honest Company was given a new valuation of $1.7 billion.
The Sin City star has been focusing on the business, which sells non-toxic items including diapers, household cleaners and beauty products, since its launch in 2012, and last summer, experts estimated the firm was worth US$1 billion after racking up US$60 million in sales in 2013.
In the 12 months since that valuation, The Honest Company’s sales have almost tripled to US$170 million, boosting its worth to $1.7 billion, according to The Wall Street Journal.
Alba, who is currently enjoying a summer getaway with her family in Cancun, Mexico, has yet to comment on the new valuation.
The financial news emerges days after The Honest Company hit headlines for all the wrong reasons after angry customers complained about the ineffectiveness of the brand’s sunscreen products.
Alba responded to the controversy in a post on Instagram, writing, “Protecting our loved ones and yours is the reason we founded Honest. As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. We develop and use Honest Sunscreen to protect our own children… at the park, in the pool, outside, every day. As with everything we do, we take sun protection seriously here at Honest.”
The actress and her business partner Christopher Gavigan also penned an open letter to consumers, vowing to “do what it takes to make it right”.
Jessica Alba’s Honest Company now valued at US$1.7 billion
Jessica Alba, John Jacobs, Gloria Steinem at Pennsylvania Conference for Women
PHILADELPHIA, Aug. 11, 2015 /PRNewswire-USNewswire/ — Actress and entrepreneur Jessica Alba and John Jacobs, co-founder of the Life is good® brand, will offer insights into their global lifestyle businesses and social change at the Nov. 19 Pennsylvania Conference for Women at the Pennsylvania Convention Center, organizers announced today. Women’s rights pioneer Gloria Steinem and Nobel Peace Prize winner Leymah Gbowee will also speak at the largest women’s event in the tri-state area.
Jessica Alba Debuts The Honest Co. Airport Kiosk
In the heels of launching a beauty line for The Honest Co., Jessica Alba is further expanding her $1 billion empire with another brilliant business strategy: opening airport kiosks for all those last-minute travel essentials.
The actress turned entrepreneur revealed the Honest Co. kiosk on Tuesday via Instagram with a caption that read: “What what?! @honest airport kiosks #honestonthego.”
No word yet on the location of this particular kiosk (where’s the geotag when you need it?), but her fans already seem to be loving the concept, based on their comments. “You are kicking a$$,” wrote one follower, while another simply said: “this is genius.” You can say that again.
Star Systeme May 2015 Scans
Jessica Alba to Launch Honest Beauty Line
Having built a $1 billion dollar company by introducing non-toxic and eco-friendly diapers, Jessica Alba has decided to make the jump from glorified entrepreneur to beauty industry mogul. Based on Honest’s loyal cult following, we’re guessing it’s going to be a hit.
She announced the impending fall 2015 launch of Honest Beauty on her Instagram page yesterday with a photo of herself fronting the campaign beside a racially diverse set of models.
This wouldn’t be her first venture into personal care products, as Honest already carries non-toxic sunscreen spray, deodorant, toothpaste, lip balm, and bath products.
Earlier this month, Gwyneth Paltrow’s own company Goop announced that it would be entering the beauty industry by buying a stake in organic beauty company Juice Beauty.
Not much has been said about whether skincare products would be part of the Honest Beauty line, but based on a photo posted on their Instagram page, makeup will definitely be part of it. So does that mean it’s going to be safe to use on your baby, too?
Barely Lethal – Still
 February 3rd – Jennifer Meyer xo Jessica Alba Launch
 March 15th – 2015 SXSW Music, Film + Interactive Festival – Inc. Presents The Honest Company
 April 16th – Launch of Studio One Eighty Nine
 April 21st – The Honest Company Q&A
 April 29th – The Honest Company At Target One-Year Anniversary
 April 29th – Tiny Prints & Baby2Baby Mother’s Day
 May 4th – China Through The Looking Glass Costume Institute Gala
 May 7th – LA Creativity Counter Conference at 72andSunny
 May 20th – Global Women Entrepreneurs Conference
S. Korean e-commerce firm teams up with Jessica Alba’s firm
SEOUL, May 28 (Yonhap) — South Korean e-commerce platform operator Coupang said Thursday it has clinched an exclusive deal with a U.S. consumer goods maker founded by American actress Jessica Alba to sell its products in the local market, a move seen as helping to solidify its status as the country’s top social commerce provider.
Under the deal, Coupang will sell some 120 different kinds of consumer goods produced by The Honest Company, such as shampoos, diapers, vitamin supplements and other beauty and fashion-related products.
“(Consumers) are now able to buy Honest-made goods easily, which will be delivered safely by our staff members,” Coupang founder and CEO Kim Beom-suk said. “Coupang is growing to become an e-commerce platform that provides everything mothers can imagine and wish for.”
Kim said his company also seeks to expand ties with other global consumer-goods producers down the road.
Coupang, the country’s top deal-of-the-day website operator, said The Honest Company will benefit from what it calls its “rocket shipping service,” in which Coupang directly delivers products without outsourcing.
The Honest Company said it boasts more than 11,000 items being shipped daily, adding that social network-based sales platforms such as Coupang will also lend support to its sales.
“The delivery service that Coupang does is top-notch. It is the best in the world. It is what everyone should have. We are thrilled to be partnering with Coupang,” Alba said during a press conference here.
She said the Honest Company listens to its customers online quickly and easily. “I think what people love about our company is that (our product) is healthy for the whole family,” Alba said.
Christopher Gavigan, a co-founder of The Honest Company, said Coupang was chosen as its exclusive partner as the South Korean firm is “digitally native.”
When asked if The Honest Company wishes to maintain its policy of clinching an exclusive deal with just one e-commerce firm for other countries, Gavigan replied “it is too early” to speak on the matter, but said “we want to focus on a careful and exclusive relationship.”
The Honest Company, which boasts 2,500 offline stores in the United States and Canada, was kicked off in 2012 in California. It claims its goal is to roll out environment-friendly products that contribute to consumers’ health.